ETHIX is an eyewear brand which is designed and balanced by the two partners of Ebony Optical... Stretch and Deano.
They are ably assisted by a select few highly skilled optometrists.
The name ETHIX comes from the word Ethic and is apt as it is one of our the major principles of how we at Ebony go about our business; "we want to develop relationships with people that have the same personal and business ethic as we do".
It was during the early days in 1995 whilst formulating our structure that we felt that the current brand name needed a change, a change that would allow us to express our distinctive culture through our brand.
The Collection was formerly known as ebony+.
In 2002 and again in 2007 we revised the sub brands of ETHIX to highlight and segment the different price lifestyle sectors.
Today we have over 250 models split between 12 sub brands.
